Merino Success Story - David Taylor

Case study - TASMANIA

Farmer David and Jo Taylor

Location Campbell Town, Tasmania

Property size 1400ha

Average annual rainfall 475mm


Enterprise mix Three-quarters self-replacing Merino flock, one-quarter sharefarmed crops

1 Profitability – Merinosgenerate an income of about $70/DSE for wool, which helps to drive business profitability

2 Performance - Merinos remain a consistent performer, especially on the back of improved prices for mutton and wool

3 Enterprise fit –Merinos suit the Taylors’ land type, which varies from arable to bush and rocky outcrops


Merino’s $70/DSE wool income beats prime lamb and beef, benchmarking shows

Benchmarking data is proving that Merinos are the consistent financial performer in the farm business of Campbell Town, Tasmania, producers Dave and Jo Taylor.

Their property includes a 4750 Merino ewe flock as the backbone of their farming enterprise, as well as first-cross lambs, alkaloid poppies, season-dependent grazing wheats and small seed production. A Merino stud, DT Kenilworth, is also run, primarily for their own use. The business is run with Dave’s parents David and Tina and the family has farmed in the same district since the 1830s.

The Taylors have been part of a Holmes Sackett benchmarking group since the early 2000s with 18 other Tasmanian producers. The group compares the profitability of various enterprises, comparing their performance to national data.

Benchmarking performance

Their most recent data showed Merinos generated an income of about $70/DSE for wool, compared with $60/DSE for prime lamb and $50/DSE for beef.

“Obviously, there are different cost structures and operating environments for these enterprises, but I think it demonstrates the ability of the Merino to generate income to drive a profitable business,” Dave said.

“Benchmarking data proves the Merino is a consistent performer, especially on the back of improved mutton and wool incomes. They’re a profitable animal and the backbone of the Australian sheep industry.”

Capturing profits

The Taylors have held an on-property sheep sale since 2010 to sell crossbred lambs, ewe hoggets, surplus older ewes and wethers. This is usually in December with numbers ranging from 2800-3200, depending on the season. All sheep are sold off-shears.

Crossbred lambs are sold at 35-36 kilograms liveweight and average $75-$80/head. Dave says this is “easy money for four months work” and enables him to maximise the price he receives for lamb and mutton while capitalising on selling sheep with potential fleece value.

In the past few years Merino wether lambs have been kept on, pasture fed and sold in winter at nine to 10 months, with most recent results averaging 42.5kglw, dressing out at 40 percent, averaging 17.4kgdw at $5/kg carcaseweight, plus skin.

“The wether lambs were also shorn at about seven months and cut about $30 worth of wool,” Dave said. “This equates to about $120 per head revenue within 12 months of age for the wether lamb portion which is pretty handy money.”

Challenging perceptions

Dave says there remains a perception in Tasmania that Merinos are not as hardy as crossbred ewes, but he dismisses this, saying it comes down to improved farm management. Their weaning percentage is about 100 percent.

“The crossbred lamb from a composite ewe has become an increasingly popular enterprise in recent years in Tasmania but I beg to differ. If you look closely at the margins, I believe the self-replacing Merino actually performs much better.

“There’s the addition of the wool cheque which is a significant component of overall returns.  Over the past three years, the net profit/DSE from an average wool flock has outperformed an average prime lamb flock by about $2.30/DSE – an 18 percent higher return. The net profit/DSE over an average beef herd is even greater at about $2.90/DSE – or a 22pc higher return,” he said.

Wool benefits

The Taylor’s flock has an average micron of 17.4 and is split with 3250 ewes mated back to Merinos, and 1500 mated to White Suffolks.

“In my opinion wool has consistently outperformed all other livestock enterprises,” Dave said. “Merinos are the focus here because they are profitable, and they also suit our land. We have varying soil types ranging from bush, open run country, rocky outcrops, and ground under centre pivot irrigation.”

Dave describes his flock as “all-purpose sheep”, with productive wools on a larger framed animal providing ease of lambing and flexibility with their mating options. Ewes generally average 63-65kg liveweight, larger than most flocks in the Tasmanian environment.

Ewes lamb from August 1 and all sheep are shorn in November, meaning they go into the summer bare shorn and have zero fly problems. 

“The other benefit is without pre-lamb shearing in early winter we don’t drive the ewes to consume another 20pc more feed off shears, when typically, we don’t have this extra feed available,” Dave said. “The potential downside was that we were lambing in half wool, risking a potential break in the wool.  However, we have found in the past five years this has actually not been a problem at all.

“With an average rainfall of 475 millimetres we can have quite a short spring, and an early summer, so it’s important we utilise the surplus spring feed, you don’t make a profit if you have plenty of grass and fat sheep, you need to maximise productivity.”

The Taylors aim to cut as much wool as possible, and target clean fleeceweights (as opposed to greasy) per hectare per 100mm rainfall basis. They average 4.6kg clean fleeceweight per adult shorn.

“While this can get a little complicated when excluding cropping areas and non-productive areas of the farm it does allow a comparison across districts and rainfall patterns,” Dave said. “We continue to focus on wool productivity, and while our micron has been dropping it is not our primary selection criteria.”

“The current levels of the Australian wool market are very strong. As long as we keep a critical mass of the Merino wool to drive the wool production I think the wool industry has a positive future.” 



Vale - Marion Gibbins

It is with great sadness that I write to inform our members of the passing of Marion Gibbins, our immediate past CEO of the AASMB, on 6 October 2016.

This is a great loss for the AASMB and the entire Wool Industry. Marion made a huge contribution to the restructure of the AASMB in her 3 years as CEO, her knowledge, Business skills and work ethic were second to none.

The Merino Industry was Marion’s life from an early age, growing up on her family’s Gringegalgona Merino Stud and Wool growing property in the Balmoral District, Victoria. Marion was also involved and made huge contributions to the Victorian Stud Merino Breeders Association, The Balmoral Sire Evaluation Group, The Australian Woolgrowers Association, The Australian Sheep & Wool Show at Bendigo, Horsham Agricultural Show and Wool Market Linkages Ltd just to name a few!

Marion will be greatly missed by all that knew her and had personal involvement with the many associations and groups she was involved in - Her knowledge of our Industry was immense.

We send our deepest sympathy to her Family and close friends.

Georgina Wallace


Monumental season for SA Merino rams

Monumental season for SA Merino rams

By Catherine Miller, The Stock Journal 30 Sep 2016

THE history books were re-written at many SA’s Merino and Poll Merino on-property sales this season as top prices and averages soared.

More than 70 ram sales have been held across the state in the past two months, with 16 of these enjoying averages of $2000 or more.

Commercial breeders are brimming with confidence with bales of fleece wool worth $1800-plus, lamb prices trading above $6/kg, and a golden era for surplus breeding ewe prices.

Both Elders and Landmark stud stock managers Tony Wetherall and Gordon Wood say the season’s results have far exceeded their expectations, after good lifts in average in 2014 and 2015.

The number of Merino rams still for sale is also far less than previous years.

Mr Wetherall estimates at least half of the sales have seen averages lifted.

“In the 1980s, wool was driving the market,” he said.

“But this time, the confidence within the Merino industry is for both meat and wool.

“It is sky high and will continue to be.

“The returns with Merinos are right up there with cropping and some top operators are even in front.”

It was evident buyers were looking for dual-purpose animals with quick early growth, good carcase and structure, but particularly wool cut.

“They are really looking to put more wool back on their sheep,” Mr Wetherall said.

“The heavy cutting studs benefited from increased competition in Adelaide.”

Mr Wood said it was the “most exciting” year he had seen in his decade in stud stock.

“All the stars have aligned – lambs are good, mutton is good, wool is good and the season is good so the future is looking very bright for the Merino industry in Australia,” he said.

Many breeders had also made the decision to increase their self-replacing flocks and mate more older ewes to Merinos rather than prime lamb sires.

“There is a large lamb industry in Australia with the second-cross ewe, but you need a first-cross mother first,” he said.

Stud breeders had also “lifted their sights” in 2016 to secure top notch genetics.  

SA Merino and Poll Merino on-property sales highlights:

Highest 2016 SA Merino and Poll Merino on-property sales averages

1. Glenville: $3,024

2. Moorundie: $2,912

3. Leahcim: $2,733

4. Old Ashrose: $2,578

5. Greenfields: $2,481

6. Glenlea Park: $2,467

7. White River: $2,391

8. Kiandra: $2,360

9. Minta: $2,287

10. Nyowee: $2,192

Top 2016 SA Merino and Poll Merino on-property sales prices

1. Glenlea Park: $33,000

2. Collinsville: $32,000

3. Glenville: $23,000

4. Moorundie: $18,000

5. Minta: $16,500

New campaign encourages producers to boost Merino ewe base

The Australian Association of Stud Merino Breeders is tonight launching a new campaign highlighting the profitability of Merinos as the ultimate dual‐purpose breed and encouraging producers to increase Merino breeding ewe numbers in their enterprise mix.

The campaign – titled Breed More Merino Ewes – acknowledges the Merino ewe as the backbone of the Australian sheep industry and that there are many industry businesses and organisations which have a common interest in the breed’s continued success.

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Dual‐purpose Merinos prove profitable at Elmore

A SIX-year trial run by the Elmore Field Days in northern Victoria proved that dual-purpose Merinos remain one of the most profitable livestock enterprises in a medium-rainfall region, averaging total returns of $70 to $69 per dry sheep equivalent, $8-$9/DSE above its closest competitor.

The trial, which began in 2009 and concluded in 2014, investigated five breed types – Border Leicester-Merino, Loddon Valley Merino, Centre Plus Merino, Dohne and SAMM. Ewes were crossed to terminal rams, either White Suffolks or Poll Dorsets. Consultant Kieran Ransom, formerly with Department of Economic Development, Jobs, Transport and Resources Bendigo, Victoria, wrote a paper on the trial, titled A Commercial Comparison of Ewe breeds for Reproduction, Wool and Lamb Growth, with co-authors Forbes Brien and Wayne Pitchford.

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2016 Australian Merino Pairs Champion

Congratulations to the Hogg family of Navanvale stud in West Australia whose magnificent Merino Pair entrants took out the National Australian Merino Pairs Championship title at the 2016 Australian Sheep & Wool Show in Bendigo. 

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Marion Gibbins, the Chief Executive Officer of the Australian Association of the Stud Merino Breeders from 2013 to March 2016, was awarded an honorary life membership of the AASMB on Friday 8th of April at the Balmoral Sire Evaluation Field day at “Mepungah”, Wannon, west of Hamilton, Victoria.

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Merinos show dual-purpose strength in Booborowie competition

MERINO lambs made their mark at Booborowie in a competition held in early 2016 in South Australia, performing extremely well against a line‐up of 69 teams and proving the breed’s excellent dual‐purpose capabilities.

A commercial Merino lamb team recorded average weight gains of up to 307 grams per day during the competition, among the highest weight gains among any of the placegetters in any of the three sections. Third‐place in the commercial Merino/SAMM/Dohne section went to the Pratt family’s Merino lambs, which recorded a 63.7 percent average gain, a dressing percentage of 48.3pc and an average lamb carcase value (including the skin) of $174.40.

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The Australian Merino enterprise is in good form with strong returns.  When reviewing the data from several sources on the profitability of the Merino, there is every reason to support the Merino and be confident in its achievement. 

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