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About AWI

As the research, development and marketing body for the wool industry, Australian Wool Innovation invests to increase the profitability and sustainability of the industry. The company is owned by and run on behalf of more than 30,000 Australian woolgrowers.

Why Merinos?

“Australia was largely put on the world stage on the back of the Merino. It is an animal that has delivered enormous wealth to this country and has been carefully bred for all Australian conditions. It is also well placed to help Australian farmers make the most of both the enormous global fibre and food opportunities into the future.

“To do this, Australian Wool Innovation has made the strategic decision to focus heavily on increasing the reproductive efficiency of the Merino with the aim of lifting the average weaning rate in Merino to Merino joining by three percent in the next three years.

“The recent announcement to extend the Lifetime Ewe Management course to a further 1500 woolgrowers over the next three years builds on what has been the most successful sheep extension program in the proud history of the Australian sheep industry with participants significantly lifting weaning rates across the board.” ‐


Stuart McCullough, Chief Executive Officer, Australian Wool Innovation


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